I have been an open water swimmer for many years. As I swim leisurely – 2-3 km, sometimes 4—there are marathon swimmers who swim for hours on end, achieving the unthinkable. One of them is Avishag Turek, who has broken Israeli records in extreme open-water challenges. She completed the Triple Crown — swimming across the […]
Tiny Tokyo? Tokyo is just a small village of 14 million people– you can probably see everything in a day or two. Yeah, right Actually, it’s difficult to fully describe the immense size of this city, along with the vast variety of places and activities it offers. This city never seems to end, and just […]
So why leave your comfy chair and travel abroad for a conference? I too asked myself that question. But truthfully, there are some undeniable reasons. Attending the BNI Global Convention in Madrid was a wonderful experience. I finally got the opportunity to meet fellow BNI members I had known for many years but either met […]
War. What associations and thoughts does this word trigger? Death, destruction, explosions, gunfire, or tales of heroism, determination and victory. Almost everything, except the use of words. Words and the use of languages is perceived as belonging to such realms as diplomacy and communication with those who may also be your enemies, in some fancy […]
There are two things I really enjoy in my life, Being surrounded by flowers, and – my team at Lichi Translations. These women are really special to me. Now, as I was wondering one evening about combining these two very different but also very similar aspects of my life…I took the liberty of asking Lichi […]
How do you prefer to pass the time when you’re stuck in traffic? Do you listen to the Beatles or the Stones? Negotiate with customers over the phone? Check your voicemail? Do your makeup? Drink coffee? Most of us use the frustrating time on the road to complete any possible task. And what do I […]
It took Lenin exactly two days (in October 1917) to overthrow the government in Russia and establish the communist regime that lasted for many years. Our revolution is taking a little longer, and it speaks in all languages, not only Russian. I am referring to the AI machine translation revolution. The machine is obviously not […]
“We’re so busy chopping trees, that we forget to sharpen the axe” Someone smart. Nachum – or Humi, as he was affectionately known – my husband Ronnie’s father, was a kind man, loved by everyone, myself included. Humi had a small photoshop on King George Street in Tel Aviv, which had been there since the […]
You’re probably familiar with these kinds of bumper stickers, often used on service providers’ vehicles? Handymen; plumbers; electricians; furniture movers etc…? You’ve probably driven behind them thinking, “Yeah, right…. “! But it’s the absolute truth. The heart and soul of businesses like ours, who provide services – are the customers. Without our customers – it […]
