You’re probably familiar with these kinds of bumper stickers, often used on service providers’ vehicles? Handymen; plumbers; electricians; furniture movers etc…? You’ve probably driven behind them thinking, “Yeah, right…. “! But it’s the absolute truth. The heart and soul of businesses like ours, who provide services – are the customers. Without our customers – it […]

A tragedy. There is no other word to describe what is happening right now in Ukraine. I have never been an obsessive news consumer, and I do not follow all our brave reporters’ briefings from the streets of Kiev and the squares of Kharkov, but it is hard to stay indifferent to the sight of […]

On a cold, rainy morning of January 1997, a young woman called Mikhal Heffer left her home in Ramat Gan and made her way to the VAT Tax offices in Givatayim. “I would like to register a new company,” she smilingly addressed the yawning clerk who had not yet managed to bite into his cheese […]

I guess the Chinese or French might disagree, but to me, English is without a doubt the most important language in the whole world. A language that leads trade, commerce and technology all over the globe. We all know that without a good command of English it is very difficult to get by no matter […]

This might sound like the beginning of a joke, but it’s not. All of the above are connected. It all started in a Zoom meeting with my BNI friend Cathy Barrow, a musician and a specialist in marketing for cultural institutions. “Would you like to be a patron of the arts,” she asked? “A patron […]

“And what exactly am I going to do there?” So grumbled Ronnie, my significant other of 30 years, when I suggested that he join me on the trip.  “What does a conference for translation agencies have to do with me? Everyone there will be from the translation industry, and they will all know each other. […]

…” So what can we do?, Reut sighed. Her gaze followed a moth captured in the light of the exposed lamp. “How do we bring more customers in?” If we were smokers, I would have told you that a thick smoke rolled up towards the ceiling of our meeting room, but we don’t, and the […]

Olympic tips for choosing a translation agency I just love the Olympic Games and everything about them. I can sit for hours glued to the screen, watching a Badminton match between Uzbek and Afghan players, or focus on the abs of that Dutch windsurfer (killer abs, by the way). For these athletes, who come from […]

Two weeks ago we celebrated International Women’s Day. On that day, when words like “empowerment,” “inspiration” and “equal opportunities” kept echoing over and over again in newspapers and social media pages, I could not help but feel proud of the journey I am taking with the team that makes up Lichi Translations – Anat, Reut, Sivan, and […]