This might sound like the beginning of a joke, but it’s not. All of the above are connected. It all started in a Zoom meeting with my BNI friend Cathy Barrow, a musician and a specialist in marketing for cultural institutions. “Would you like to be a patron of the arts,” she asked? “A patron […]

“And what exactly am I going to do there?” So grumbled Ronnie, my significant other of 30 years, when I suggested that he join me on the trip.  “What does a conference for translation agencies have to do with me? Everyone there will be from the translation industry, and they will all know each other. […]

…” So what can we do?, Reut sighed. Her gaze followed a moth captured in the light of the exposed lamp. “How do we bring more customers in?” If we were smokers, I would have told you that a thick smoke rolled up towards the ceiling of our meeting room, but we don’t, and the […]

Olympic tips for choosing a translation agency I just love the Olympic Games and everything about them. I can sit for hours glued to the screen, watching a Badminton match between Uzbek and Afghan players, or focus on the abs of that Dutch windsurfer (killer abs, by the way). For these athletes, who come from […]

Two weeks ago we celebrated International Women’s Day. On that day, when words like “empowerment,” “inspiration” and “equal opportunities” kept echoing over and over again in newspapers and social media pages, I could not help but feel proud of the journey I am taking with the team that makes up Lichi Translations – Anat, Reut, Sivan, and […]

Where were you 27 years ago? Most of us lead a very hectic life, so it’s a little bit hard to remember how our lives looked like in the past. Military service, academic studies, weddings, our first-born child, a lot of water has gone under the bridge… But I clearly remember where I was and […]

Once when we fantasized about peace with our Arab neighbors, we would say, “one day we will sit in Damascus and dip pita bread in hummus”. So here we are: the State of Israel has just signed a peace treaty with the UAE, and soon planes will begin flying between the two countries, though I […]

Research has shown that 75% of internet users prefer to buy products in their native language.

The Corona crisis, which took the whole world by surprise, has changed quite a few things in our lives. We hug less frequently but we walk the dog more often. We scrub our hands tirelessly; we learn how to identify a smile by looking at the eyes while the mouth is covered by a mask. […]