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Friend, partner or lover? in many of my posts I like to write about our large-scale projects for VIP clients, rich companies, world leaders and barons and dukes...
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Mikhal Heffer, now in Italian Claudia Piolatto and Mikhal Heffer How does a carpenter feel, when his wife takes him to buy a table in Ikea? Or...
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The Story of Walter Zanger My father Walter Zanger was definitely a “character”. On the one hand, he was a reform rabbi with a vast knowledge of Judaism, who...
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East Meets West in the Middle East Not long ago I was driving along, listening to one of the morning programs. I’m not crazy about current affairs, but suddenly something familiar...
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History, Agriculture and Roots If you have children I assume you pay a visit to a school occasionally, but when was the last time you visited a school...
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Welcome to the Future Maybe you're not aware of this, but science fiction lovers, especially followers of the 1980s movie series Back to the Future recently marked a special day. Marty...
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Diamonds are forever What does the name Van Cleef mean to you? Well, for the more mature of us, the first thing that springs to mind is the...
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A few thoughts about the world cup It’s not easy to be a woman these days.The vast majority of men, throughout the world, are glued to a screen watching with boundless...
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You Can't Be Half Pregnant ֿI don’t know if you noticed, but ... I'm a woman. And as such, I was also pregnant. Twice.The results of this unprecedented phenomenon...
“…Happy Customers – Happy Business!” is no cliché!
You’re probably familiar with these kinds of bumper stickers, often used on service providers’ vehicles? Handymen; plumbers; electricians; furniture movers etc…? You’ve probably driven behind them thinking, “Yeah, right…. “! But it’s the absolute truth. The heart and soul of businesses like ours, who provide services – are the customers. Without our customers – it […]
The interpreter is also human
A tragedy. There is no other word to describe what is happening right now in Ukraine. I have never been an obsessive news consumer, and I do not follow all our brave reporters’ briefings from the streets of Kiev and the squares of Kharkov, but it is hard to stay indifferent to the sight of […]
So, what have YOU been doin’ in the past 25 years?
On a cold, rainy morning of January 1997, a young woman called Mikhal Heffer left her home in Ramat Gan and made her way to the VAT Tax offices in Givatayim. “I would like to register a new company,” she smilingly addressed the yawning clerk who had not yet managed to bite into his cheese […]
Nili, Josef and Yoav will master the English language, thanks to you!
I guess the Chinese or French might disagree, but to me, English is without a doubt the most important language in the whole world. A language that leads trade, commerce and technology all over the globe. We all know that without a good command of English it is very difficult to get by no matter […]
Lichi Translations. Vivaldi. Alliance Française. Mexico.
This might sound like the beginning of a joke, but it’s not. All of the above are connected. It all started in a Zoom meeting with my BNI friend Cathy Barrow, a musician and a specialist in marketing for cultural institutions. “Would you like to be a patron of the arts,” she asked? “A patron […]
All Roads Lead to Rhodes
“And what exactly am I going to do there?” So grumbled Ronnie, my significant other of 30 years, when I suggested that he join me on the trip. “What does a conference for translation agencies have to do with me? Everyone there will be from the translation industry, and they will all know each other. […]
Hip, hip, hurr-ISO!
…” So what can we do?, Reut sighed. Her gaze followed a moth captured in the light of the exposed lamp. “How do we bring more customers in?” If we were smokers, I would have told you that a thick smoke rolled up towards the ceiling of our meeting room, but we don’t, and the […]
Olympic tips for choosing a translation agency
Olympic tips for choosing a translation agency I just love the Olympic Games and everything about them. I can sit for hours glued to the screen, watching a Badminton match between Uzbek and Afghan players, or focus on the abs of that Dutch windsurfer (killer abs, by the way). For these athletes, who come from […]
Lichi – A power of empowerment
Two weeks ago we celebrated International Women’s Day. On that day, when words like “empowerment,” “inspiration” and “equal opportunities” kept echoing over and over again in newspapers and social media pages, I could not help but feel proud of the journey I am taking with the team that makes up Lichi Translations – Anat, Reut, Sivan, and […]
פוסט זה זמין גם ב: Hebrew